Consumers tell us they want a simple choice in an energy bar not complicated formulas or gimmicks. What we´ve done is taken a balanced approach to widely held principles of good nutrition, creating a blend of proteins and carbohydrates that the body can best absorb and use. At the same time, we continue to make taste a top priority.

• More of the good stuff! Clif bars are packed with more juicy apricots, sweet chocolate chips, and larger chunks of almonds and peanuts.


• More Nutrition! Each bar now has 23 vitamins and minerals for overall wellness, 5 grams of our proprietary fiber blend and 8-12 grams of soy protein for enhanced muscle recovery.


• More Energy! According to a recent university study, the blend of carbohydrates, protein and fiber in Clif Bars causes a steady increase and then a gradual decline in blood sugar level to avoid the sugar high and crash often associated with refined ingredients and sweeteners, creating nutrition for sustained energy.


• All-Natural Ingredients! Clif Bar Inc. believes in using only the highest quality, all-natural ingredients. In keeping with this tradition, we use only non-GMO soy protein, meaning that none of the soy used in Clif Bar products has been genetically modified.


• Our Latest Flavor! Chocolate Brownie brings you back to Mom´s kitchen with the decadent flavor of freshly baked brownies.