We formulated CE2 Hi-Def for people that want to be strong and cut. You see, with regular creatine, athletes have talked about getting stronger, but complain about getting bloated and "puffy" looking at the same time. Now, with CE2 Hi-Def you have the same ester creatine technology that the CE2 label is famous for, but you also get Thermo-RK - a thermogenic technology to enhance the break-down fat for enhanced muscular definition. Without compromising the strength gains you´re looking for in a creatine supplement.

But there´s more. With CE2 Hi-Def you´re also getting beta alanine for enhanced strength gains and prolonged aerobic strength. That´s because beta alanine helps buffer muscles from fatigue-inducing lactic acid.

MRI´s Breakthrough HSP Protein Folding Technology May Help You To:

• Increase Muscle Mass*


• Accelerate Muscle Growth*


• Increase Muscle Protein*


• Stimulate Protein Synthesis*


• Maintain Muscle Gains*

1 Helps Promote New Muscle Growth

HSPs (Heat Shock Proteins) are functional proteins that "fold" dietary proteins (the proteins you eat) into "muscle-usable" form. Remember this simple equation: More HSPs = More Muscle-Usable Protein

2 Amplify HSPs - FAST!

Tex-OE, the active ingredient in HSP Active, multiplies your HSPs. That´s why HSP Active helps you generate and accelerate the production of new muscle proteins. Net result: the critical support you ...

Minus 10® is a revolutionary antioxidant that helps to support your body's cells. Alpha-Lipoic Acid (ALA) is a powerful antioxidant that occurs naturally in the body, Minus 10 is the only patented sustained-release ALA formula. Minus 10 works overtime to neutralize free radicals and clear out toxins. Discover the power of the universal antioxidant in sustained release form.

• Cell Supporting Antioxidant*


• Stimulant-Free


• Cellular Energy*


• Optimal Cellular Health*


• Enhanced With High Potency Biotin

In every set you reach the critical "make or break" point. Can you summon all your mental and physical power to force out the one final rep? The rep that engages every last muscle fiber, nerve ending, and contractile unit that forces your body to add new muscle? The one rep known as your Growth Rep? With N30, you can!

• Destroys "Muscle-Disabling" Toxins


• Increases Strength, Power, and Force


• Heightens Intensity and Focus


• Helps Prevent Muscle Breakdown


• Provides "Power Shot" of Nitric Oxide

From your first set to your last, you'll discover "unused strength" at the point you used to hit failure. You'll notice you have the ability to pound out more reps with greater weight. And you'll do it with a laser-li...

NO2 Black represents a quantum leap in nitric oxide science. First, NO2 Black sets the standard by giving you the purest Arginine-AKG (ArginPure) Delivered with its extended-release delivery technology, pHylex9. Second, NO2 Black's revolutionary NOS-Enhancing peptide fraction up-regulates nitric oxide synthase (NOS) and increases your nitric oxide levels as much as 950% over baseline arginine derived nitric oxide (ADNO). Third, the NO2 Black formula includes alpha-lipoic acid, designed to boost your insulin sensitivity and nutrient uptake. Simply put, NO2 Black is the most potent nitric oxide generator ever conceived.

NOS-Enhanced Hemodilator

• "NOS-Enhancing" Fraction Proven to Increase Baseline Nitric Oxide by as much as 950%


• Day-Long Prepetual Pump


• Provides Instant Recovery


• Improves Mascularity


• ...

Stay One Step Ahead of Your Competition! You got stronger when Ed Byrd introduced creatine in 1993. Now you get bigger with his NO2: NO2 was created by the same man who introduced creatine to the market in 1993 - Ed Byrd, co-founder of EAS and now president of Medical Research Institute - MRI. NO2 has created a revolutionary new category of muscle-builders and muscle-enhancers known as 'cell-signaling hemodilators. Through mediation of the "signaling-molecule" nitric oxide (NO), NO2 induces powerful hemodilation and creates dramatic increases in muscle size, strength, endurance, power output, and load capacity. With its advanced sustained-release technology "pHyser3", NO2 generates a virtual permanent muscle pump, now known as the "perpetual pump."

What's a "Perpetual Pump?"

The ...

The biggest breakthrough in protein in 2 decades. First came whey. Then whey isolates. Now you have isolate "Fractions"! Fractions are tiny segments of isolates (1 part in 2,000). The Actinos fraction of Pro-NOS increases nitric oxide. The VAT-Burn fraction burns off fat. And they both supply you the aminos to build muscle faster than ever before!

Build More Muscle - Faster

Your muscle growth depends on two factors: 1) how many aminos you can deliver to your muscle cell and, 2) how long you can keep the process of constructing new muscle (protein syntheses) cranking. With Pro-NOS, you do both - at the same time! You see the whey fractions you find in Pro-NOS not only provide your body with the best muscle-building amino acids you can find, but they also increase nitric oxide giving you greater - and more sustained - amino delivery. That's why with Pro-NOS you build more muscle - faster!

Increase Nitric Oxide...

Two products sit on the store shelf before you. According to the advertisements for these products, they provide roughly the same benefits. One of the products contains an ingredient tested and proven to do something of intense interest to you. The other product is presumably untested the presumption being that well if it actually had been tested, then wouldn't this fact have been stated somewhere in the advertising?

An RTD is just a drink that is ready for consumption. It's good to go. Pro-NOS RTD, in contrast, is a protein drink with a history of testing. It's proven to go. (Here we are saying so in our advertising.) That history originated behind laboratory doors at a publically-traded, international nutritional ingredients company that knows milk proteins like the Federal Reserve knows interest rates. They process well over 4 billion liters (about 16.7 billion cups) of milk every year. Some of that processing yiel...

Now Go From "Hard Gainer" To "Easy Gainer"

Ed Byrd specifically designed Quick Gainer for hard gainers looking for overwhelming gains in lean mass. It's formulated to provide 690 mass-specific calories to give users rapid gains - fast! What's more, Quick Gainer employs MRI's newest anti-catabolic technology, and to help users keep the new muscle they pack on. And here's the best part. New Quick Gainer is great tasting, so it's the mass gainer you'll actually look forward to drinking.*

Quick Gainer Principle #1: Out Eat Your Metabolism!

Here's a fact. When you want to gain new muscle, you have to eat. And eat a lot. That's especially true if you're a bona fide hard gainer. The reason is simple. Your metabolism devours calories as fast as you take them in. That's just for daily life. But training can dramatically increase your body's need for calories. That's why your caloric intake must exceed your ...

Scientifically engineered to overwhelm your damaged muscle cells for unbridled muscular expansion, Anabolic Optimal Dose is unlike any other post-workout formula ever created. With this extremely potent creatine matrix supersaturating vital glycogen stores and mega-loading muscle-creatine content, you’ll rapidly repair and regenerate your damaged muscle fibers for new muscle size and strength, fast. Its molecularly formulated creatine matrix is designed to increase creatine absorption efficiency and stimulate satellite cell activation for rapid and continuous muscle tissue growth. In fact, a clinical research study demonstrated that test subjects consuming just one key ingredient found in the Anabolic Optimal Dose formula were able to increase their muscle fiber size by an astonishing 17 percent in only 16 weeks! With each and every dose of this exceedingly powerful creatine matrix, your muscles undergo a rapid growth reaction, bringing you one step closer to becomin...

Since its blistering and highly anticipated release onto the bodybuilding scene, hardcore bodybuilders around the world have been using Arson™ to get absolutely shredded – and the results are mind-blowing!

Nearly half a decade’s worth of intense research and rigorous testing protocols were used to formulate a fat burner so powerful, it’s virtually impossible not to be shocked by its overwhelming, neuro-thermogenic and subcutaneous-water-depleting effects. The revolutionary Arson formula works rapidly to slash unwanted fat and now you can harness the raw power of Arson to reveal the shredded physique you’ve always wanted.   

When it comes to jacking up your muscle mass, whey protein is superior to milk protein. But, not just any regular whey protein can ignite the type of muscle building gains you’re looking for, which is exactly why scientists at the Muscle Asylum Project engineered Freak Fix™ Muscle Whey. This scientifically superior protein matrix contains 100 percent ultra-pure and highly potent whey protein, designed to help you pack on more muscle fast. In fact, Freak Fix Muscle Whey is so effective at building muscle, a clinical study demonstrated that subjects ingesting a key ingredient contained in the formula gained a shocking 15 times more muscle than placebo in only six weeks (5.88 vs. 0.37 lbs.)!

Mega-Dosed Creatine Matrix Spiked With Beta Alanine And Creatinol-O-Phosphate!

• Scientifically Superior to regular creatine & CEE pills


• Muscle Biopsies Reveal up to 65% increase in Anabolic Growth Factors


• Test Subjects increased Strength Capacity Over 18% in Just 10 Days!


• Increases Muscle Size, Circumference & Density


• Spiked with Beta-Alanine & Creatinol-O-Phosphate

Redefining The Science Of Rapid Nutrient Delivery

MAP scientists set a completely new standard for all creatine formulas by developing Creadex with scientifically engineered Rapid Wave Pulse Technology. This technology uses a precise portion of a strategically scaled molecular compound designed to invade your muscle cells in rapid chemical priority. Once your muscle cells are hyper-saturated with creatine, Creadex works ...

If you are looking to go through insane muscle pumps to attain a higher state of growth than Altered State is just what you are looking for in a supplement. Altered State is a vaso-reactive form of nitric oxide shock therapy that has been designed to stretch your muscles to the absolute limit! This dynamic supplement has been built with rare vasodilating compounds that were designed to offer anabolic growth factors. This makes Altered State the most extreme NO formula on the market.

MAP scientists have created something known as Wave Pulse Technology. This important scientific discovery has been designed to offer dynamic nutrient transport. This technology is way ahead of its time and offers groundbreaking innovation that leverages a specific portion of scaled molecular compounds that are meant to swarm your body in a quick chemical priority. WPT is a rapid delivery process that offers accelerated NO production and huge mu...

Imagine what it would be like if every one of your workouts were so intense that you felt like you were growing all the time? Well, you no longer have to imagine what it would feel like because now you can experience it with N.O. PlasmaCore. This revolutionary formula wasn’t coined “The hardest hitting anabolic nitric oxide formula ever made” for nothing!

All it will take is one dose to jack up your physique for the most hardcore training session ever!

When developing N.O. PlasmaCore, the scientists at Muscle Asylum Project started by analyzing and evaluating the pre-workout nitric oxide formula market in order to identify weaknesses and areas for improvement. The result of this undertaking is N.O. Plasmacore.

That’s precisely why MAP scientists formulated N.O. PlasmaCore with the goal of targeting and activating the numerous physiological systems vital to producing the...

This NOW product has been improved to provide higher potencies and a more balanced spectrum of beneficial bacteria found in human intestinal tracts. Regular intake of beneficial probiotics can aid in maintaining healthy intestinal flora.*

5-HTP, the intermediate metabolite between the amino acid L-tryptophan and serotonin, is extracted from the bean of an African plant (Griffonia simplicifolia).

7-Keto is a natural occurring metabolite of DHEA, providing the same benefits of DHEA, without its associated side effects. Because the body's production of DHEA declines with age, so does the production of 7-Keto. Weight gain is a common sign of aging that often accompanies the decreased production of DHEA and its metabolites. Supplementation with NOW 7-Keto can safely promote thermogenesis, thereby supporting the maintenance of healthy body weight.

With its potent blend of bacteria fighting acidophilus and bifidus, this is our most popular and effective probiotic formula to date. NOW 8 Billion caps work within the digestive tract to ward off harmful bacteria caused by diet, aging and compromised gastrointestinal function. Safe for both adults and children, this is a superb dietary supplement that can be highly beneficial in the promotion of healthy digestive activity.

NOW AAKG 3500 contains Arginine, a conditionally essential amino acid that has a number of vital roles in human biochemistry. Arginine plays a pivotal role in the urea cycle, helping to rid the body of excess ammonia. This amino acid is also important in protein synthesis as well as for the support of healthy immune function. NOW AAKG 3500 has paired Arginine with Alpha-Ketoglutarate, another key player in amino acid metabolism, as well as in energy production vital for getting the most from your workouts.